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Ownership of IRONMAN is More Than the Legal Status

Legally, owning IRONMAN is a right. Morally it’s a responsibility. For the right owner it’s a custodianship.

by Slowman, February 16, 2024

News

Taking the (Cold) Plunge

Tim Hola goes on a cold journey -- and why it might help you.

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As IM Enters New Era, Imagination is Key

A little more imagination and a little less brute force would go a long way for the IRONMAN brand name.

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PTO Rebrands Tour, Announces Dates and Athletes

The T100 Triathlon World Tour has eight stops. Five races plus Grand Final required for contracted athletes.

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IRONMAN Names Scott DeRue CEO

The Equinox President comes to head IRONMAN Group.

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Getting Back to the Roots

Introducing our local, grassroots racing series.

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2024-2025 Tri Schedule Taking Shape

PTO, IRONMAN announce key race sites for the next few years.

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The Quiet Jason West

As he gears up for 2024, we joined West for a weekend in frigid Colorado.

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USA Triathlon Walks Back Platinum Membership

USAT drops requirement of $400 yearly membership to participate in age group world championship events.

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USA Triathlon’s Massive Membership Mistake

Fury amongst membership as USAT, attempting to close budget gaps, tries to add $400 membership fee to race for Team USA.

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Five Ways to Focus on Recovery

We're looking at a few products and methods to help you build into a stronger 2024.

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Pontevedra Bikes Are Out of Freight Jail

The 186 bikes traveling home from Pontevedra, stuck in freight forwarder jail, are released in California.

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Malibu Triathlon Out, Enter the Zuma Beach Triathlon

Former permit holder Michael Epstein awarded contract in Malibu.