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Industry

The GURU system

 We wrote about the GURU fit bike last year, in a series on fit tools. Here we're talking about the entire GURU system, what it is, what it means for the future of retail and of how you and your bike interface.
Industry

Fit Bike Recap

 Which among the 5 fit bikes reviewed is the best? Which is the best for the money? And why should consumers care at all?
Industry

The Lucy of modern fit bikes

 Exit Cycling is to fit bikes what Lucy is to anthropologists: the missing link. All the fit bikes aforementioned owe something to this bike, and Exit is still going strong.
Industry

Guru – Nothing like it

 Our series on fit bikes continues with the incomparable Guru. The 2104 edition is without peer. If the original DFU was way ahead of its time, this new version is just as revolutionary.
Industry

Fit Bikes: Shimano and Retul

 Our look at the industry's most important fit bikes (according to us) expands today. We're looking at the Retul Muve and the bike by Shimano. Shimano's isn't out yet, it's due out the middle of 2014.
Industry

Who Makes the Best Fit Bike?

 Shimano, Cannondale (Guru), Trek (Purely Custom), and Specialized (Retul), join Exit Cycling as makers of first-rate fit bikes. If you're a fitter, a coach, or a retail store, which among these bikes is for you? Here's your guide.
Industry

Stealth pic of new Guru Fit Unit

 What's the most technologically advanced bike to be on the market in 2014, that you can ride up, down or on the flats, but that won't actually deliver you to any destination? Might be this one.
Industry

Trek Fit System

 Trek joins Cannondale, Specialized and Shimano in unveiling its own, dynamic, sexy (tools included) bike fit protocol. Yes, Trek has had a fit school for years. But nothing like this.
Industry

Shimano Elbows into Bike Fit

 Make way for Shimano, arguably the largest revenue seller worldwide of bicycle specific stuff. It's entering the world of bike fit in a big way. It's protcol? Well see. But that crank on its fit bike!
Industry

Fit System Explosion

 It's official: the top-5 bike companies in the world each have a fit system. Not since the advent of the mountain bike have so many bike brands delved into something so not in their wheelhouses.
Industry

The Case of the Laid Back Lady

 Last week I invited expert bike fitters to solve a theoretical conundrum facing many fitters and certain of their customers. I thought Slowtwitchers might like to see how some of the cleverer fitters operate.
Industry

Packed for Your Spring Classic?

 Why are bike companies trying to sell you bikes marketed for cobblestones and potholes? They're still testing out all but the obvious narratives for new road geometries that better fit many customers.