Industry

Getting sponsors

I know what you're thinking: "This has to be the hardest task facing a race promoter." Yes, you're right. But it doesn't have to be. Just invest in a little creative thinking, and you'll find that getting lucrative sponsors is not that hard.

Industry

Filling your race

Our series on Race Director aids continues with an installment on how to fill your race with participants.

Industry

Assembling your race committee

Race promoters know race committees, or lack thereof, can make or break an event. If you have no good organization, you have no race (at least no race that people will want to attend again).

Industry

Getting volunteers

If an RD doesn't have enough volunteers, his customers will know come race day. The successful race organizer always has enough. What follows is the blueprint for getting them.

Industry

Picking a course

Often heard is the lament: All the venues are drying up. To the contrary. To the practiced eye more venues are available now than ever were before.